Project: NFL Snapchat Discover Channel

Role: Design Lead

About: I conceptualized and pitched the art direction for the channel pre-launch and oversaw the design execution over the course of the season. All in all our team created +1,500 original content pieces over the course of the 2017 season.

Average of 1 million unique views per day.

Average of 15 pieces of content per day (articles, videos, GIFs) / 5 days a week.

In 2015, NFL content reached 31 million unique U.S. viewers, according to Snapchat. For the 2016-17 season, the league launched the dedicated daily channel, with specially crafted articles and videos, and it hosted live stories around every game, leading to the 35% jump in viewership.

The 42 million unique viewers this year represented a big portion of Snapchat's U.S. user base, which was 61.7 million in 2016, according to eMarketer.

The NFL also is a major revenue driver for Snapchat, which had been selling ad packages starting at $225,000 and rising to $5 million.

Press: "Snapchat's 42 Million NFL Viewers Were Big Part in IPO Path" via AdAge