Client: Adidas
Role: Creative Director
About: Led a creative team of art directors, copywriters, designers, motion designers and 3D artists to conceptualize organic and paid content for the launch of the Official MLS Match Ball of 2022.
Our challenge was to craft a narrative for the product launch around unity in MLS. We developed a brand campaign centered around the diversity of the leagues players, coaches, staff and fans with all roads leading back to the pitch, the game and the ball that the world can’t live without.
Deliverables included creative direction, art direction, copy tags, a key visual, hero product launch video, teasers, 20 high-res product shots for press outlets, a design toolkit, in-arena digital banner ads, MLS branded Instagram filter and more.
Social assets were shared on both MLS (@MLS) and Adidas Football (@adidasfootball) brand pages.
Additional creative was played in the stadium during the 2021 MLS Cup Final between the Portland Timbers and NYCFC.
Agency: Dentsu
Press:
